In a surprisingly civic-minded move Sony Japan is auctioning five hundred PSP systems and donating the proceeds to victims of last month’s Niigata earthquake. The winners will receive a PSP bundle with their name on the system’s bootup screen, according to Asahi News (Japanese page). You can view the auction here. It should be noted that Sony’s only donating the money raised above the retail price, not the entire amount. A cynic might suggest Sony’s only going for free publicity.